The Team

«Creativity in and among minds»

1992: LUX TEAM was founded – an interdisciplinary group of autonomous, independent brand specialists. Many years of experience in strategic alignment and in value management of brands in many different industries. We understand the top-down and bottom-up processes for implementing brands from our own experience. Every team member has worked in senior management positions - in Switzerland and abroad.

Your contact is Peter G. C. Lux, primus inter pares.

Network partner

«We, ourselves, only do what we understand.»

That’s why we collaborate in the process of implementing Brand Essence, with experienced and reliable partners:
companies for brand design, name consultants and PR, online marketing and stakeholder research.